Don’t Be Sucked in – new Victorian campaign against sugary drinks
11 January 2018
With more than 20 teaspoons of sugar in one hit, a new ad campaign shows heavy health cost of cheap frozen drinks.
A cheeky, graphic counter-campaign taking on cheap frozen drink promotions like $1 Slurpees and Frozen Cokes has hit Victorian bus and tram stops to urge Australians to rethink their sugary drink.
This “Don’t Be Sucked In” advertisingcampaign from LiveLighter and Rethink Sugary Drink, an alliance of 18 leading health agencies including Nutrition Australia, hits bus and tram stops around Victoria and will run for two weeks.